The core web vitals is a crucial part of the user experience ranking signals by the year 2021.
Google announce this that page user experience will be a crucial ranking metrics for sites competing for the organic result lists and also top stories.
So, therefore, what does this core web vitals SEO means to you as a blogger creator?
May 2020, a lot happened in the blogger blog back-end with a new interface enrolled to improve the web performance of the Blogspot blog in the mobile version.
In fact, these changes have caused so many blogger creators to share out their painful ideas about the new update.
Nevertheless, the aim of the new blogger interface is to optimize well in many ways on how blogger blogs can be responsive to the web.
In actual fact, by the year 2021, a lot will be changed about how Google ranks web pages even as a matter of fact Google won’t longer require AMP pages for top stories anymore.
This means Google will be more concerned about the user experience on the web.
Even though page loading time matters but Google still wants to ensure every web page meets the basic requirement called E.A.T.
Because of this, Google advises every webmaster and content creators to study and optimize every web page(core web vitals) that in any way doesn’t meet the basic requirement come the year 2021.
That’s the reason that if you check your Google search console you will have come across the core web vital series at the left-hand menu.
Both for the desktop and mobile version.
So, what does core web vitals means for every blogger creator?
According to web.dev, Web vital is an initiative by Google to unified guidance for quality signals that are essential to delivering a great user experience on the web.
Furthermore, the core web vitals focuses on three unique aspects.
- Loading
- Interactivity
- Visual stability
In other words, to ensure you provide the best user experience threshold the minimum measure is to ensure you meet up with a 75 percentile of load time, segmented across mobile version and desktop according to web.dev.
According to Google, we will introduce a new signal that combines core web vitals with our existing signals for page experience and quality web page performance on the web.
What does that means?
It means page user experience will become a big decisive factor for higher ranking on Google and top stories.
- HTTPS.
- Secure and safe connection.
- Mobile-friendliness and mobile-first index.
- Lack of unnecessary pop-ups.
- Fast loading time.
According to Google, a good page experience doesn’t override having great and relevant content.
However, there’s no room for much panic. Google said until the year 2021 the changes will officially roll out.
Therefore, providing you six months’ notice before they’re rolled out.
This means you still have a better chance to optimize and improve your blogger blog for better user experience on the web.
If you can start and do that now, great.
But, the better you start now, the higher your chances of ranking well on Google.
So, how can you optimize your blogger blog for core web vitals?
Core web vitals SEO – The Ranking Factors
- Reduce Javascript code for better user experience
- Use FCP to measure the font load time
- Optimize for load timing – the core web vitals
- Measure your LCP load time
1. Reduce Javascript code for better user experience
According to the page speed insights data, the average load time for the web page above was 74 percent.
Which can be considered as okay.
But, in the summary for the field data, the loading time on the first input data delay is 14ms and the time of interactive is 5.5s.
Plus, the first contextual paint is 0.7s load time and the speed index is 2.9s.
Which means the performance score is calculated by:
However, the speed index is 2.9s, and the total blocking time 160ms.
In other words, for each parameter score it actually means the following:
2. Use FCP to measure the font load time
First Contentful Paint measures how long it takes the browser to render the first DOM content after a user navigates to your page.
On the other hand, images and elements are considered to be DOM content.
But, in actual fact, how did lighthouse calculate your FCP score?
Your FCP for Google blog core web vitals is determined by the comparison of your page ‘s FCP time and FCP times for real websites, based on data from the HTTP Archive.
For instance, if your site performs in the 99 percentile it renders FCP in about 1.5 seconds. If your blogger blog FCP is 1.5 seconds, your FCP score is 99.
Therefore, this is how FCP is interpreted:
FCP time color coding FCP score
{seconds} {HTTP Archive percentile}
0-2 Green(fast) 75 – 100
2-4 Orange(moderate) 50 – 74
Over 4 Red(slow) 0 – 49
However, the interpretation for core web vitals for FCP is particularly important for font load time and the opportunities section of your lighthouse report determines which improvement to better focus on.
In other words, which improvement will have the most value for your page.
For example, the opportunities and suggestions for the web page above for faster load time is described as below: core web vitals.
- Serve images in next-gen formats
- Reduce initial server response time – Time to first identifies the time at which your server send a response
- Defer offscreen images
- Remove unused Javascript
- Properly size images
However, the best way to diagonalize the problem above is to:
- Avoid enormous payloads
- Ensure text remains visible during web font load
- Avoid excessive DOM size
- Avoid chaining critical request
- User timing mark and measures.
- Keep request count low and transfer request sizes small
- Avoid large layout shifts
According to web.dev, using image CDNs is the main strategy for serving appropriately sized images. To do this, use web service APIs for transforming images to help improve your load time for page user experience.
3. Optimize for page timing – core web vital
The time of interactive is the amount of time it takes for a web page to become fully interactive to the end-users.
And one of the definitive guides about a page that is fully interactive is measure by FCP and the time of response shouldn’t take longer than 50 milliseconds.
According to the web.dev, Both First CPU Idle and TTI measure when the web page is ready for user input.
Which makes the first CPU idle occurs when the user can start to interact with a page.
Thereafter, TTI occurs when the end-users are fully able to interact with the web page.
For this reason, if your web page interaction occurs within the bracket 0-3.8 is considered Fast.
But if it occurs within over 3.9s and 7.3s respectively they are both considered moderate and slow.
For example, the time of interactive for the web page above is 5.4s which is considered moderate but in order to improve its performance.
I have to use whatever opportunities reference made for better page user experience.
That’s the reason that Google rolls out the core web vitals signals for better user experience on the web.
4. Measure your LCP load time
For the core web vitals LCP, it help marks the time at which the largest text or image is painted.
In other words, web.dev defined core web vitals LCP(largest contentful paint) as an important metric for measuring perceived load speed because it marks the point in the loading timeline when the page’s main content has likely loaded.
Therefore, a fast loading LCP helps reassure the user that the page is useful.
In order to give your user a unique experience, your sites should strive hard for the largest contentful paint that occurs within 2.5s load time.
For this web page above, the core web vitals LCP is 2.4s which is considered as the web page every user will see useful.
If your site content load can be within the interval 0-2.5s is great enough to provide a unique user experience on the web.
Conclusion
The year 2021 is another tough year for the SEO industry, core web vitals will change a lot of rankings position on the web.
Therefore, if your site isn’t optimized well for this core web vitals the big knock is that your rankings might tank and you won’t be anymore able to compete.
To avoid that, Google still gives you some better chances to optimize for this core web vitals.
And if you can start now, great.
You will reap a lot doing so.
So, over to you, how do you want to optimize for the core web vitals for page user experience?
I’m Destined boy, a certified digital and inbound marketer.