Podcasting just like every other advertising modern of acquiring more of millions of audiences.
With the vast potential(podcast) of bringing your brand into focus to reach millions of audience with less marketing budget.
How well do you think marketers can use it?
I bet you, you may wonder that investing your inbound efforts on podcast marketing doesn’t worth the stress.
But, see some facts – podcast statistics in Nigeria:
80 million Nigerians have heard about a podcast.
- 22% of Nigerian Listeners listen to podcasts at least twice a month.
- About 720,000 podcasts were active in 2019.
- Over 1 million podcasts are registered on Google.
- 30% of Nigerian consumers think about buying products advertise in podcasts.
- Brands that advertise their products and services on business podcasts enjoy an average 14% rise in purchase intent.
- Businesses spent $497 million on podcast advertising in 2018.
Alright, I bet you that you want to see the most interesting part.
What if I told you that there are roughly over 800 million blogs and over 6 billion people on the earth.
On the other hand, there are only just 720,000 podcasts. This means, mathematically, there’s only 1 podcast broadcasting for every 8,000 people.
What does that means?
Podcasting is less competitive, on the other hand, what about blogging?
Podcasting is less competitive than blogging.
Think of it this way, if over 800 million of blogs are active on the internet today.
Chances are that you will compete for every keyword for your products, and yes, chances are that all your product pages rank.
It’s just simple.
Because the majority of marketers are focusing their inbound effort on blogging, and yes, that makes it even more competitive.
Even for both of them(podcasting and blogging) are better fit for content marketing, it just a pity that brands don’t know yet of the more reasons they need a podcast for the promotion of their products for million reaches.
So, should podcasting stand or not yet?
Well, I believe if you want more ways of acquiring more of your ideal audience to become die-hard fans for what you do, podcasting isn’t too bad.
Just think of it this way:
The only way to stay more handful to generate more organic traffic from Google is pending on Voice Search.
It’s just really convincing about how voice search is growing momentum each day, as Google reports that 27% of online population is using voice search on mobile.
As that won’t hit you, just see this.
Do you know that podcasting is a lot like blogging and the same as video creation?
Just see this:
Neil Patel’s podcast
called marketing school had a bit of success, even though they haven’t done so much to market it but over time it has grown naturally.
So, what’s the kicker?
They got over 1 million downloads, and to give you the idea of what that means. Dream host paid him $60,000 for an ad spot.
On the other hand, why should you care?
It just because it is an added advantage for both marketers and brands out there.
And a new way to meet out with different audience that earlier before you couldn’t nurture and build them for a better relationship.
So, therefore, a podcast business isn’t dead but still much alive.